It also helps an established name like Chloé to publicize its B-Corp status. Wide choice of colors for the twill fabric background and embroidered threads. The partnership shows the extent to which collaboration can enable a newer brand to carve out its identity through association with like-minded affiliates. Custom-made key-rings, remove before flight style or aeronautical flames. All earnings will be invested in apprenticeships for tailors and artisans at Atelier Jolie. The collaboration signals Atelier Jolie’s sophisticated, sustainability-focused brand identity (Chloé is a B-Corp company) and is helping the house carve its name in the luxury industry. Verdict: Co-designed by Chloé Creative Director Hearst and Atelier Jolie founder Jolie, the collection is historic as it is Hearst’s last project before she steps away from Chloé.Ĭoincidentally, the news came the same day as Hearst announced she was leaving her post, resulting in the French luxury house dominating headlines this week. For reference, Chloé’s solo posts each receive an average of 2,000 likes. Social Context: Chloé x Angelina Jolie’s first two Instagram posts attracted 6,257 likes and 9,293 likes, respectively. The first collaboration for Angelina Jolie’s Atelier Jolie, and the last for Gabriela Hearst before exiting Chloe. To receive these updates to your inbox every Tuesday, subscribe to our brand collaboration-focused newsletter here. The brand has unveiled its first co-branded collection with Chloé, which will be creative director Gabriela Hearst’s final project before parting from the French luxury house.Īccording to Jolie, Chloé’s B-Corp Certification status was a key driver behind the collaboration - the designation is awarded to companies that meet certain social and environmental criteria.Īlongside these two major news items, this week’s Collabs & Drops delves into a quieter announcement, that of Baunat Diamonds partnering with Tesla on a series of travel events targeting luxury consumers. The Chanel Formula 1 tee is, therefore, expanding the brand’s contemporary reputation among Gen Z.Īlong with the hefty price tag, reportedly only one Formula 1 T-shirt in each size is distributed to each Chanel store around the world - making it a covetable collector’s item.Īnother headline-generator taking over news feeds this week is Angelina Jolie’s sustainable fashion project Atelier Jolie. Until now, the brand’s only ever trended on TikTok for nostalgic 1990s throwbacks, from popstar Olivia Rodrigo wearing a ‘90s Chanel suit to the White House to meet US president Joe Biden in 2021, to its beloved vintage handbags. Manufacturer/Factory ISO 9001, OHSAS/ OHSMS 18001, HSE, QC 080000, GMP, BSCI, BRC, QHSE, BS 25999-2, EICC, SEDEX, AIB, WRAP, GAP, ASME, ISO 29001, HQE, IFS, QSR. Despite the inaccessible $4,450 (31,700 RMB) price tag, the internet is obsessed. Influencer Madeleine White published an Instagram post wearing an embroidered Formula 1 T-shirt from the Cruise 2022/23 collection that sports an image of Sebastian Vettel’s car. Finally, Chanel has become a sensation among Gen Z for a new release that wasn’t taken from the archives.
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